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How are they going to keep their unique and individual style that they have used to their advantage, while satisfying all customers?

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The company is currently facing a turning point in which it needs to decide on how to focus its attention on all of its consumers: professional artists, professional industry and retail consumers. AIDS Fund Approximately $100 million proceeds have been collected Д¬ore Industry Cosmetic Industry - Entered Industry with a different approach -Focusing more on developing professional quality products -Socially responsible and unconventional -вЂќEdgyвЂќ, вЂњHipвЂќ, and вЂњInвЂќ Д¬ompetition Lancome, Estee Lauder, Clinique, Elizabeth Arden, and Shiseido Bobbi Brown Essentials, Trish MacEvoy, Nars, Stila, and Make-up Forever Д¬ompetition (Cont.) Visiora, Bill Tuddle, Kryolan, RCMA, and Joe Bolasco Nordstrom, MacyвЂ™s and BloomingdaleвЂ™s Дefine Opportunities With the undeniable success of M.A.C since its founding, the company wants to maintain its status as a leader in the market. AIDS Fund supports men, women and children affected by HIV/AIDS globally Same year, introduced first VIVA GLAM lipstick Every cent of selling price of VIVA GLAM lipsticks go to the M.A.C. These committed superstars will serve as powerful emissaries for the Mв™єв™ј AIDS FUND вЂ“ dedicating their time, energy and talent on behalf of the AIDS cause. VIVA GLAM Celebrity Spokespeople The Mв™єв™ј AIDS Fund is proud to be associated with a spectacular lineup of multi-talented artists for the launch of the VIVA GLAM VI lipstick and lipglass.

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$12 Preferred Professional Industry Discount (PPID) No advertising, no discounts - Social conscious programs to help raise awareness for the environment and AIDS Back to Mв™єв™ј Program Return 6 Mв™єв™ј primary packaging containers to a Mв™єв™ј counter or Mв™єв™ј Cosmetics Online, you receive a free Mв™єв™ј Lipstick of your choice as our thanks to you. Products Large selection of colors and textures Withstand bright lights Worn for long periods Professional quality brushes M.A.C.-PRO (exclusive)- cream colors, primary colors, mixable lip-creams and professional tools Д¬ompany: Pricing & Promotion Competitive Pricing, between mass-market and competitors вЂ“ex) lipstick $4-$20, M.A.C.

consumer is a young, fashion-conscious individual who is seeking a unique look Retail Consumer- younger women Typical M.A.C. Target Consumer Professional Make-Up Artists- included models and actors, 50% of overall sales 2. Retail Channels Products available in over 200 locations in 15 countries, with 2,500 employees Partnered Stores: Nordstroms, BloomingdaleвЂ™s and The Bay Company Owned and Operated Stores 1-800 customer service call center Megan Guenther, Briana Irwin, Natalie Laneri, Ashley Fitterer, Kaitlyn Tymas, and Megan FanninД¬ompany Make-Up Art Cosmetics Ltd.-Founded 1985 in Toronto, Canada Originally for professional make-up artists Vision: To be the most preferred brand of professional make-up artists Fashion models, actors and stage performers were the first consumers of the products before the publicвЂ™s interest developed Unique image: black clothing, extreme employee style, black counters, professional make-up artists Touch-and-play experience Certain people turned off- artists added to the brandвЂ™s credibility and differentiation Distribtion in Canada and U.S.